Terms of Use

Who these terms are with

These terms are between you and Ad Impact, a business registered in Quebec, Canada, at 3330 Rue Masson, Montréal, Quebec H1X 1R4. In this document "we" and "us" mean Ad Impact, and "you" means the business using this website or hiring us.

By using adimpact.ca or engaging us, you accept these terms. If you sign a proposal or statement of work with us, that document and these terms work together. Where they disagree, the signed proposal wins.

What we sell

We are a performance marketing company. We do one thing: we make paid search produce revenue, on Google and now inside ChatGPT. It works whether you already spend on advertising or have never run a campaign. We sell it three ways.

Free growth review

We look at how you get customers now, your offer, competitors, search intent and landing pages, and show you what we found on a call. It costs nothing, there is no obligation, and the findings are yours to keep or hand to anyone else. If you already run ads, read-only access to your account makes the review sharper, but it is not required. We may decline a review if we are not the right fit.

Consulting

Strategy, account structure and review for teams that run their own ads. Scope, hours and price are set in a written proposal before we start.

Full management

We run the system end to end: offer and competitor gap analysis, search intent, landing pages, campaign build and management, conversion tracking, and an ongoing testing loop. Scope is set in a written proposal after the audit.

How an engagement starts

After the audit we send a written proposal setting out the scope, the fees, and what we each need to do. Work begins when you accept it in writing (email is enough) and the first invoice is paid. Nothing you discuss with us before that commits you to anything.

Fees, taxes and payment

• Fees are in Canadian dollars (CAD) and are set out in your proposal.
• Invoices are issued through Stripe and are payable on receipt unless your proposal gives a longer term.
• The monthly management fee is billed at the start of each month of service.
• GST and QST are added where they apply and shown separately on the invoice.
• Amounts more than 15 days overdue carry interest of 1.5% per month (19.56% per year), and we may pause work until the account is current.

Card security

Payments are processed by Stripe over an encrypted connection. Stripe is certified to PCI DSS Level 1, the highest level in the card industry. Your full card number never reaches us and we never store it.

Ad spend is separate from our fees

Because that money goes to Google and not to us, we cannot refund ad spend. If you believe Google charged you in error, that claim is between you and Google, and we will help you make it.

When you get what you paid for

• Free growth review — delivered on a call, normally within 5 business days of booking.
• Campaign build — campaigns, landing pages and tracking are delivered on the timeline in your proposal, usually 2 to 4 weeks from kickoff, provided we have access and approvals from you.
• Management — an ongoing service delivered continuously through each month you are billed for, with reporting at the interval set in your proposal.
• Consulting — delivered as the sessions and deliverables listed in your proposal.

These are services, so there is nothing to ship and nothing to return. Timelines assume you get us access and answers when we ask; if you cannot, the dates move by the same amount.

Cancellation and refunds

Management and consulting run month to month. There is no long-term lock-in.

• Either of us can end the engagement with 30 days written notice by email to helloadimpact@gmail.com.
• We keep working through the notice period, and every month it touches is billed in full at the normal rate. We do not pro-rate a partial month.
• We do not charge a setup fee, so there is none to refund before work starts.
• We do not refund fees for months already worked or deliverables already handed over.
• Ad spend is paid to Google and cannot be refunded by us.

When an engagement ends, your accounts, campaigns and landing pages stay yours. We remove our access and hand over anything you need.

What we need from you

• Access to your Google Ads, Analytics and website, and the approvals we ask for, in reasonable time.
• Accurate information about your business, your offer and your numbers. Our recommendations are only as good as what you tell us.
• That what you sell is legal, that your claims are true, and that your advertising complies with Google's policies and the law where you advertise.
• Your own website, privacy policy and consent notices. We can advise, but they remain your responsibility.
• Your own Google Ads account and billing. We work inside your account, not ours.

What we do not promise

Advertising results depend on your offer, your market, your competitors, your budget, seasonality, and platform changes we do not control. So, plainly:

• We do not guarantee any specific result: not a return on ad spend, not a cost per lead, not a lead volume, not a ranking, not revenue.
• The results shown on this website are real outcomes from specific past accounts, achieved under their own conditions. They are evidence of prior work, not a forecast of yours.
• We promise to do the work competently, to be honest about what the numbers say, and to tell you early if something is not working.

Third-party platforms

We work inside platforms owned by other companies, mainly Google. They set their own policies and can change them, disapprove ads, change costs, or suspend accounts, sometimes without warning and sometimes wrongly. We will do what we reasonably can to resolve it, but we cannot guarantee an outcome and we are not responsible for their decisions.

Who owns what

You own your side. Your ad accounts, campaigns, ad copy, creative, landing pages we build for you, tracking setup, and all your data are yours once you have paid the invoices covering that work.

We keep ours. Our methods, frameworks, audit process, templates, internal tools and know-how stay ours, including anything we learn doing the work.

We may describe the work anonymously in case studies, meaning the industry, the approach and the results, never your name, unless you tell us in writing not to. We will never name you as a client without your written permission.

Confidentiality

Each of us keeps the other's non-public information confidential and uses it only for the engagement. That covers your numbers, strategy, customer data and pricing, and our proposals and methods. It does not cover information that is already public or that a law or court requires us to disclose. This obligation continues after the engagement ends.

Using this website

The content on adimpact.ca (text, design, video, and the arcade game) belongs to us and is provided for information. You may read it, share links to it, and quote it with attribution. You may not:

• Copy or republish substantial parts of it as your own.
• Scrape it in bulk or use it to train a commercial model.
• Try to break, overload, or gain unauthorized access to the site.
• Use it for anything unlawful.

Anything on this site is general information about advertising, not legal, tax or financial advice, and not advice about your specific account until we have looked at it.

Who we can work with

We work with businesses, not consumers, and only where we can legally do so. We do not take on:

• Businesses in countries under Canadian sanctions or trade restrictions.
• Products or services that Google Ads policies prohibit, including counterfeit goods, illegal products and services, and misleading claims.
• Work we believe would deceive the people it reaches.

Any promotion, discount or trial we offer comes with its own written terms, stated at the time. Where those terms and these disagree, the promotion's terms apply to that promotion only.

Liability

We provide our services with reasonable care and skill. Beyond that, and to the extent the law allows, we give no warranties, and this website is provided as it is.

If we are ever liable to you, our total liability is limited to the fees you paid us in the 3 months before the claim arose. We are not liable for lost profits, lost revenue, lost data, or indirect or consequential losses. Nothing here limits liability for fraud, for personal injury caused by negligence, or for anything else the law does not allow us to limit.

You will cover us against claims brought by others arising from your products, your advertising claims, or content you gave us to use.

Ending an engagement for cause

Either of us can end the engagement immediately if the other seriously breaches these terms and does not fix it within 10 days of being told, or if an invoice goes more than 15 days past due. Fees earned up to that point remain payable.

Governing law

These terms are governed by the laws of the Province of Quebec and the laws of Canada that apply there. Any dispute goes to the courts of the judicial district of Montréal.

The parties have requested that these terms and all related documents be drawn up in English. Les parties ont demandé que ces conditions et tous les documents s'y rattachant soient rédigés en anglais.

Changes to these terms

We may update these terms. The date at the top of the page shows when we last did. Changes apply to new engagements from the day they are posted; for an engagement already running, the terms in place when you accepted your proposal continue to apply unless we agree otherwise in writing.

Contact us

Questions about these terms, an invoice, or an engagement:

• helloadimpact@gmail.com
• (514) 418-8514
• Ad Impact, 3330 Rue Masson, Montréal, Quebec H1X 1R4, Canada

We answer email within one business day.